Too Long; Didn't Read

In the sprawling realm of Amazon's online marketplace, 126 million monthly visitors navigate through a staggering (redacted) product catalog. This exploration delves into the intricacies of Amazon's product listings, from the Search Results Page to the Detail Page, where customers find detailed descriptions, reviews, and the all-important Buy Box. Winning the Buy Box, selected by Amazon's Featured Merchant Algorithm, is crucial for sellers, as it drives (redacted)% of all Amazon purchases. However, Amazon's design subtly guides shoppers towards Buy Box offers, making it challenging for them to explore alternatives. Only a minuscule (redacted)% of purchases occur outside the Buy Box, underscoring its dominance in Amazon's e-commerce landscape.

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