Too Long; Didn't Read

Amazon's Seller Fulfilled Prime (SFP) program is under scrutiny for its potential harm to competition. Amazon initially allowed select sellers to fulfill Prime-eligible orders without using Fulfilled by Amazon (FBA) services, resulting in increased competition. However, Amazon reversed this policy, prioritizing the exclusion of rivals, despite benefits to some shoppers and sellers. While SFP remains closed for enrollment, Amazon's plans to reopen it raise questions about the program's impact on independent fulfillment providers and the uncoupling of Prime eligibility from FBA services.

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