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For app developers and marketers in the mobile applications world, user engagement is considered the ultimate goal. The app icon can act as a reminder of an app’s presence; however, real involvement occurs while inside the app. When it comes to inside the app, there are few things that can be as effective at engaging users as in-app nudges. The nudges may assume different shapes such as tooltips, coach marks, PIP (Picture in Picture) videos, and badges among others.

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