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Summarizing, connecting, and aligning departments greatly increases efficiency, with streamlined communication eradicating information silos and ensuring that everyone is on the same page. This aids in the development of a unified strategy and the achievement of common goals in close collaboration. To align the departments, conduct an internal audit to identify gaps and inefficiencies between departments, establish common objectives and key performance indicators (KPIs) with key stakeholders from each department, and then begin to implement integration tools such as CRM and marketing automation software.

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