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Delve into the world of Behavioral Economics and Design, uncovering the flaws in traditional economic models and the Intention—Action Gap. Explore the Context Effect, Compromise Effect, and Attractiveness Effect, shedding light on the irrationality of human decisions. Transition into the practical realm of Behavioral Design, where four key strategies are unveiled to bridge the gap between intention and action. Gain insights into stages of Behavioral Design, from behavior analysis to scaling strategies. Discover the intersection of Behavioral Design and Product Management, exploring their similarities and differences. Access a curated list of courses and articles for a deeper understanding of these captivating fields.

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