Too Long; Didn't Read

The article offers insights into making informed scaling decisions for optimized ad campaign performance. It includes choosing between vertical (budget increase) and horizontal (campaign setting changes) scaling methods, considering product readiness, and avoiding issues like audience limitations, cannibalization, abrupt budget increases, and creative fatigue. Effective scaling requires a balance of gradual budget adjustments, creative testing, and market understanding.

@nikitaskryabin

Nikita Skryabin

CEO of AdQuantum, a performance marketing agency