Too Long; Didn't Read

Gennedy Volchek, founder of Shping, shares his journey from digital publishing to pioneering a blockchain-based loyalty and rewards program. The interview covers Shping's evolution, its role in fighting counterfeit goods, and its strategy in partnering with major brands like Coca Cola and Kraft Heinz. Additionally, Volchek discusses Shping's integration with Coinbase Wallet and future plans in the face of evolving consumer behavior and technological advancements.

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