When planning demand-gen initiatives, you must consider marketing lead-gen activities that drive traffic to your website through engaging content. From there, website visitors can be converted into known contacts that will be qualified.

In his blog, Empowering Business Excellence: The Crucial Role of Digital Marketing, SAP’s Marco Argaez outlines the following digital marketing tactics that have proven effective over the years:

1. Content Marketing: Sharing valuable and relevant content through blogs, videos, infographics, and more establishes authority, educates customers, and builds trust.

2. Social Media Marketing: Leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter enables businesses to engage directly with their target audience, promote offerings, and cultivate a community.

3. SEO (Search Engine Optimization): Ensuring your website ranks high on search engine results pages is essential. Well-executed SEO strategies drive organic traffic and visibility, boosting credibility in the eyes of potential customers.

4. E-Mail Marketing: Crafted thoughtfully, e-mails remain a potent tool for nurturing leads, informing customers about promotions, and delivering personalized content.

5. Pay-Per-Click (PPC) Advertising: Platforms like Google Ads allow businesses to bid on keywords, placing their ads at the top of search results, driving immediate traffic and conversions.

6. Influencer Marketing: Partnering with influencers who align with your brand can extend your reach to their engaged audiences, fostering trust and interest.

7. Remarketing: Targeting users who have interacted with your brand before keeps your business on their radar, increasing the likelihood of conversion.

Access the Partner Benefits Catalog to discover new local offerings to fuel your marketing lead-gen activities in 2024. Services include everything from Lead Masters training to SEO audits for your content.