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The growth marketing article explores key strategies for business expansion. It introduces growth hacking as a dynamic process focused on rapid growth, with an emphasis on Sean Ellis's definition of a growth hacker. Strategies include content marketing, product marketing, and advertising, guided by the AARRR framework. The article highlights the importance of a gamified onboarding experience for B2B growth and advocates for building a free tool to boost lead generation and revenue growth. User-centricity, innovation, and strategic thinking are key throughout the growth marketing journey.

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