Too Long; Didn't Read

Knowing your audience is a fundamental aspect of crafting and delivering effective marketing. Identifying your users involves creating specific segments based on information that is valuable to your business. Personalising content is key to ensure the business can deliver more relevant and impactful content. Building a user-friendly interface and streamlining the onboarding process will play a key role in the success of product marketing efforts.

Head of Engagement Marketing, Mintago.