Decoding GymShark's Marketing: How a Fitness Brand Navigated Sales vs. Communication Goals
2024-4-12 23:8:4 Author: hackernoon.com(查看原文) 阅读量:1 收藏

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Gymshark's marketing strategies are primarily communication-oriented, focusing on building a loyal community through content creation, influencer partnerships, and community-driven campaigns. They prioritize audience engagement, brand visibility, and social impact, aligning their marketing goals with long-term company objectives while exploring new avenues like AR/VR experiences for future growth.

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Rima Eneva

I'm 50% personal development, 40% writing & 10% cookies. Digital Marketing & Analytics student @ Turing College.

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Rima Eneva HackerNoon profile picture

I'm 50% personal development, 40% writing & 10% cookies. Digital Marketing & Analytics student @ Turing College.

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