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The use of non-fungible tokens (NFTs) in marketing campaigns has provided a sense of exclusivity to customers. NFTs can be used to reward customers for purchases, create content, and generate interest among other users. After the 2021 crypto boom, major brands like __[Nike](https://www.coindesk.com/business/2021/09/30/dolce-gabbanas-first-nft-collection-for-57-m/) will launch NFT collections.