Most entrepreneurs are thrilled by the idea of taking their beloved startups to the next level, but believe me, as much as we love to scale, it is way more important to know "when is the right time to scale" and “how it can be done in the best way possible?"

According to a report published by CB Insights, "The number one reason why startups fail is due to misreading market demand — this is found in 42% of cases.

It's one of the major reasons, including failure to raise new capital, inadaptability to emerging market trends, loss of strategic planning, and the list goes on. Scaling a startup is a long-term process that will require much effort and consistency for your sustainable startup growth and to achieve your definite objectives.

So, let's jump off to the most important question: how do you know when is the right time to scale?

It's all about timing your scaling.

The right timing is everything. According to a study done by Startup Genome, about 74% of rapidly growing startups fail due to early scaling. Scaling too early may bring havoc on your products or services' quality and can lead to a gap that will not only be hard to fill but also cause you to miss out on some great business opportunities.

Secondly, another important factor that should be taken into consideration while you're planning to scale is your key performance indicators (KPIs). The key to making the smart decision is to start off by closely evaluating the rate of your customer acquisition plus their retention, how much revenue expansion you have achieved, and the overall productivity and efficacy of your business operations.

You can also further analyze through how consistently your products or services meet the needs of your clients, creating a stable demand, how well your team has been performing, and the potential of managing a higher volume of work.

Keeping that in mind, let's have a look at how to implement the scaling strategies.

Nail Your Absolute Product-Market Fit:

One of the oldest yet most effective workable scaling strategies is to ensure your Absolute Product-Market Fit (PMF). Why? It's the sole thing of your product that will greatly help define your target market and their needs and lay a strong foundation for the development of the right product. That will not only give you an in-depth analysis of the sustainability and successful growth of your business but also establish your brand as a credible source for providing genuine solutions.

"First to market seldom matters. Rather, first to product-market fit is almost always the long-term winner." Andy Rachleff

However, finding the right product-marketing fit can be a cumbersome process but worth your every effort. Here's how you can do it:

1. First, you need to do extensive research on your target market/audience. Begin by conducting rigorous competitive market and competitor research that will give you a good idea about buyer persona and the gaps that your product solution can meet.

2. If you want to stand out from your competitors, you need to address the major pain points of your target customers and develop your product accordingly. One of the best ways is by gathering data through customer feedback, running on-site surveys, and also critically examining behavior analytics.

3. Define your Unique Selling Point (USP) or value proposition by offering something potentially valuable to your customers that none of your competitors are delivering. That will not only give you an edge but also aid in understanding how your product can make a difference for your customers.

4. The next thing is developing your Minimum Viable Product (MVP). By applying all the gathered data above, you should focus on including the essential/core functionalities that are scalable and can potentially attract a small target audience.

5. The MVP is a testing model, so you must pay close attention to its quality rather than quantity. It'll aid you in assessing your product value by utilizing customer feedback, surveys, and product experience and integrating the right features that can help you match the requirements and address the pain points of your target market.

6. By carefully employing all the available data and insights, your MVP will act as a golden key that will give you a clear roadmap about what functionalities need improvement while facilitating the exact changes that you should integrate before launching your final product-market fit.

You must have heard the saying, "Teamwork is the secret that makes common people achieve uncommon results." Ifenayi Enoch Onuoha. That's why it's important to hire individuals who not only share the values and visions of your company but are highly dedicated to its success.

To scale your startup, you need to establish a great team with diverse talents and qualities, all possessing the necessary skill sets that lay the foundation for cultivating a strong organizational culture and setting a positive tone for your business. Investing and retaining the right people goes way beyond then offering salary and perks.

It's actually creating an encouraging environment that fosters mutual growth and respect. When employees feel valued, empowered, and appreciated, they will be motivated to contribute to the best of their ability to achieve the company's goals.

Leverage the Power of Outsourcing

As a startup, it's always a smart thing to establish ways that can help you save your time and resources. As far as your business goals are concerned, so is your budget, and by outsourcing your non-core activities and operations, you can guarantee that you will have the time and energy to focus on the big picture.

Not only are high-tech giants fully utilizing their potential, but startup companies across the globe are also optimizing their cost and organizational structure by outsourcing and benefitting from external expertise. Alibaba, one of the largest online marketplaces to date, initially outsourced its web development process to U.S-based developers, which successfully enabled them to generate about $56.152 billion worldwide in 2019.

Likewise, Skype, one of the most trusted and favored communication platforms, outsourced its development to Estonian developers in 2003 and, within two years of its launch, was successfully acquired by eBay for 2.5 billion.

From administrative tasks, IT support, marketing, or customer service, outsourcing not only allows you to have an expert team by your side but also ensures high-quality execution of your projects with minimal overhead costs and enhanced efficiency.

Embrace Agility and Evolving Technology

As you plan to scale your startup, it's important to integrate and adapt to the latest technology that will aid in further improving and developing your existing infrastructure as well as your customer base. A study conducted by Aberdeen Group revealed that "Organizations with modern infrastructure can accomplish 10 times higher the frequency of application deployment and 60% faster time-to-market."

But before employing your scaling efforts, it's wise to ensure your systems and software are capable and reliable to manage a significantly increased amount of workload while simultaneously facilitating swift updates and diverse functionalities.

Your startup growth not only necessitates technological expertise but also agility.

"The art of life lies in a constant readjustment to our surroundings." - Kakuzō Okakura.

By creating an environment that is open to out-of-the-box ideas and experimentation and considers failures as learning opportunities, you are set to lead a team of future innovators. Staying ahead of the curve will definitely require you to make certain adjustments, so don't be scared to disrupt and transform your startup model as needed.

Secure Sufficient Funding

Securing sufficient funding to scale your startup to the next level is a major task. According to the CB insights report, the second biggest reason for a startup failure is due to running out of funding or personal investment. Hence, it's inevitable to have a solid financial plan in place for sustainable growth.

To achieve your business goals, it's better to explore multiple funding options, including crowdfunding, angel investors, and venture capital.

You can definitely expect to face some challenging questions from investors. Therefore, it's wise to meticulously create a plan that can give a clear understanding of growth strategy, financial projections, and potential return on investment for investors to move forward.

Perfecting Your Marketing Strategy:

There is no doubt that social media has paved the way for multiple brands to reach new heights within a short span of time. A number of platforms with diverse functionalities and audiences have emerged, and finding the right one that matches your brand identity is a tough decision.

Long-term sustainability and scaling of a company will demand a more profound approach to reach the target market, or else you'll end up wasting your resources. It has become crucial to find out which social media platform works for you in attracting the right audience and increasing indirect sales channels and the credibility of your brand.

If you are a growing creative agency, then take full advantage of TikTok. With more than 1 billion active monthly users around the world, this platform has great potential to make your marketing campaign viral while engaging with a massive audience. Likewise, if you are running a B2B consulting firm, LinkedIn is an ideal platform to build your brand and reach potential executives.

It might take a little time to experiment and select the most suitable platform. Once finalized, then it's all about consistently creating meaningful content in a manner that not only entertains but can effectively bring value to your business.

Make Sure Your Company Sustains Without You

As an owner of a startup, it should be your ultimate goal to make your firm sustainable enough to run smoothly in your absence.

"Surround yourself with great people; delegate authority; get out of the way." — Ronald Reagan

It's understandable to juggle multiple responsibilities during your initial years, but as you progress and scale, a whole new set of different tasks makes it almost unmanageable to keep control of everything by yourself. It may sound offbeat at a time, but it can help you reap numerous benefits, including a radical increase in the affability and robustness of your startup in the fluctuating market.

One of the biggest advantages that you can have by delegating your operations to the right people is having a lot more time to develop a sound structure for your company while analyzing the big goals. That will directly contribute towards more beneficial and productive outcomes.

Final Thoughts

All these strategies will aid you in developing a clear understanding of your scaling objectives and how best you can achieve them. It's going to take a lot of work, but if you utilize your resources wisely, without compromising and straining your capabilities, you can achieve great success.