So, why even bother to write LinkedIn posts with ChatGPT?

Writing a few posts a week for LinkedIn isn’t such a big deal, is it?

Well, it can be, especially when you have a lot of other responsibilities and want to stay consistent.

And consistency equals following, so something we all more or less strive for when building a professional or personal brand.

That’s why I take every chance I get to make the posting process easier and less time-consuming.

Now, I manage to write actionable and engaging LinkedIn posts in under 5 minutes just by having a general idea for them and using some proper ChatGPT commands.

But first, what does ‘a good LinkedIn post’ even mean?

Searching for the happy medium, I found out that:

• A good headline should have no more than 50 characters and needs to include a catchy hook.

• Body of the text - for best results, short, informative, or branding posts, range around 150-300 characters, and for longer, standard ones, I stick to 1,300-2,000 characters.

• The best call to action should be clear, include a verb (like subscribe, click, read, think, etc.), and evoke some stronger emotions. When deciding on one I think about what response I want to get from the reader: a comment, a like, answering some question or maybe sharing it further.

• Hashtags: I don’t overuse them. 3-5 is enough. 2 general/popular ones and 1 specific for my topic.

Practical Part - What are the most efficient commands for ChatGPT?

I keep my commands simple - 4 points regarding Hook, Content (Initial Statement and Counterargument), Call to Action, and Text Organization (Hashtags and Characters’ Limits).

The process is repeatable, easy, and effective.

Ready to copy-paste ChatGPT input:

Write a LinkedIn post based on "Hook-Initial Statement-Counterargument-CTA” framework on the topic of “(here put your topic)”:

"Hook": 1 strong sentence to grab the readers attention. Not more than 50 characters.

“Hook” example: AI will make your boss happier than you do

Body of the text:

“Initial Statement: 2 sentences that refer to the initial statement on the topic of the post that are controversial and what most people fall for, but not really true. Then move on to introduction to the “Counterargument” part of the post.

“Counterargument”: 2 sentences that are opposing the “Initial Statement” and explaining why the reality is not the way it seems at first. Making readers change their initial thoughts on the topic, going against the crowd. Ends with a strong statement underlining the opposing idea.

“CTA”: 1 sentence encouraging readers to comment on the topic. Not more than 50 characters.

“CTA” example: You think your job might be at risk?

Make the post fit around 1500 characters. Stick to the proposed length of each part of the text.

Keep language simple.

Use 3 hashtags: 2 popular ones and 1 specific.

Here is what I get on the topic of dogs’ friendship:

Hook: Dogs aren't humans' sole best friends!

Initial Statement: While the saying goes, "Dogs are humans' best friend," let's challenge this common belief. While our canine companions offer unparalleled loyalty, there's more to companionship than wagging tails and wet noses. Exploring beyond this conventional wisdom reveals that other animals and even fellow humans can provide unique forms of support and friendship.

Counterargument: It's not about diminishing the special bond we share with dogs, but expanding our perspective on companionship. Cats, for instance, bring a different kind of comfort with their independent yet affectionate nature. Additionally, human connections offer emotional support and understanding that no pet can replicate. Embracing a broader definition of friendship enriches our lives and relationships.

CTA: What's your take on companionship? Share your thoughts below! 💬

#CompanionshipPerspectives #BeyondDogs #FriendshipDiversity

How to make it sound personal?

If what I get still doesn’t sound personal enough to me, I can always achieve better versions of the output by adding some new commands. I found those helpful:

Write it now from the 1st person perspective.

Make the language more personal and less formal.

Avoid overexcited, AI like tone.

So, now I get:

Hook: Dogs aren't my only best friends!

Initial Statement: You know the saying, "Dogs are humans' best friend," but I've been thinking. While my furry pals bring joy, there's more to companionship than wagging tails. Exploring beyond this common belief, I've realized that other animals and even fellow humans offer unique forms of support and friendship.

Counterargument: It's not about diminishing the bond with dogs; it's about expanding my view on companionship. Cats, with their independent yet affectionate nature, bring a different kind of comfort. Also, human connections provide a depth of understanding that no pet can replicate. Embracing a broader definition of friendship enriches my life and relationships.

CTA: What's your take on companionship? Share your thoughts below! 💬 #CompanionshipPerspectives #BeyondDogs #FriendshipDiversity

Sometimes, if I’m still not fully happy with the results, I just manually replace peculiar words with their synonyms to make them sound more like the language I speak daily.

To Sum Up

The whole process takes less than 5 minutes, with all additional improvements included.

All you need is a general idea for your publication and copy-pasting of the provided input.

I made my life much easier using this strategy, and I’m sure it’ll help you keep your LinkedIn posting consistent while saving time.

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