We are back with another Company of the Week feature! Every week, we share an awesome tech brand from our tech company database, making their evergreen mark on the internet. This unique HackerNoon database ranks S&P 500 companies and top startups of the year alike.

This week, we are proud to present Bosch! You may know Bosch for its excellent home appliances, but the German multinational engineering and technology company has a worldwide footprint across different business areas, including technology.

Bosch recently utilized HackerNoon for its employer branding needs to advertise its software engineering and IT-related careers. Bosch’s Work #LikeABosch campaign was an excellent opportunity for the company to advertise some of its most in-demand jobs to a tech-focused audience, giving potential job seekers a chance to join an organization that has a simple motto: Grow. Enjoy. Inspire.

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Meet Bosch: #FunFact

Remember how we said Bosch is more than just a home appliances company? Well, to drive that point home, Bosch recently published research on how it is using artificial intelligence to improve interior cameras that can help drivers on the road. The cool thing about Bosch’s approach? In addition to using real images, the company is also feeding synthetically generated images to its so-called occupant monitoring camera to improve outcomes. Yup, you read it right: the company is using AI to TEACH AI.

You can read the research here:

What is real? How artificial images make AI even smarter

“It’s easy to overlook the fact that, over the long term, it’s AI more than anything else that will fundamentally change our world — even more so than the crises that are currently preoccupying us. But are we ready for this? Have we truly grasped how the technological structure of our world is changing? For me, the answer is no,” Bosch Chairman Stefan Hartung on why Europe needs the very best AI.

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That's all this week, folks! Stay Creative, Stay Iconic.

The HackerNoon Team