Your Exposure Ends Here: Introducing the New Tenable Brand
2024-8-5 21:0:0 Author: www.tenable.com(查看原文) 阅读量:9 收藏

Your Exposure Ends Here: Introducing the New Tenable Brand

At Tenable, our mission is to manage and reduce cyber risk, because cyber risk is business risk. Feedback from dozens of top CISOs is reflected in our latest brand evolution. Tenable is the exposure management company that helps customers know where their weaknesses lie, expose their risk and close the gaps. Welcome to Tenable. Your exposure ends here.

Today marks the beginning of the next era for the Tenable brand.

Ten months ago, I joined Tenable feeling incredibly energized by the opportunity ahead. We had an expanding portfolio of world-class exposure management solutions and a worldwide reputation for excellence, integrity and trust.

And when I began meeting with customers, I discovered an asset I did not fully anticipate – extreme brand relevance.

While Tenable has been around for more than two decades, it became clear that everything Tenable has done since its start has been leading up to this market moment.

Are we at risk?

Sit down with any CISO, and you’ll quickly understand how tough their job is right now.

They’re on the hook to securely adopt new technologies to accelerate transformation while doing more with less. Above all, they are under intense pressure to reduce business risk. And if they fail it’s not just a career setback, it could mean jail time.

This would be a massive challenge under any conditions, but it comes at a time when the modern attack surface is exploding in size and complexity. Most security teams manage multiple clouds and identities across a converged IoT, OT and IT landscape. And each technology brings its own security tools. The result is a deeply divided approach to seeing and doing battle against cyber risk.

Amidst all that complexity, security leaders are looking to answer one simple question: are we exposed and are we at risk?

As the pioneers of both the vulnerability management and exposure management movements, there’s no company better positioned to help them answer this question than Tenable.

Today, we’re launching a refreshed brand and website to tell the world how we’re doing it.

Know, expose, close

At the heart of our new brand lies the differentiated value we bring our customers. We give enterprises the unmatched ability to:

  • KNOW their weaknesses: Gaining an all-inclusive view of cyber risk that uncovers the truth about deadly gaps across all assets and attack pathways.
  • EXPOSE their risk: Identifying, understanding and quantifying the cyber weaknesses with the greatest potential to erode their enterprise’s value, reputation and trust.
  • CLOSE their gaps: Taking swift action to eradicate priority cyber exposures anywhere to reduce business risk everywhere.

By radically unifying security visibility, insight and action across the attack surface, we’re equipping modern organizations to protect against attacks from IT infrastructure to cloud environments to critical infrastructure and everywhere in between.

Check us out at Black Hat

To learn more about what we’re doing to isolate and eradicate the cyber exposures that hold organizations back, have a look around our website and our Black Hat presence in Las Vegas this week. We’ll look and sound a little different as we reflect our expanded portfolio and impact.

You’ll have a chance to experience the new ways we’re uncovering where exposures live – in the cloud, in OT/IoT environments, and even in the identities of the devices and personnel on organizational systems. And find out how our newly introduced Vulnerability Intelligence and Exposure Remediation features once again take vulnerability management to the next level.

We hope to see you on the floor at Mandalay Bay (we’re in booth #1932). Also, catch our speaking slots on Wednesday, August 7. 

A singular promise

For today’s security teams, the rise of cyber threats can feel unstoppable. At Tenable, we believe every enterprise has the right to be free of cyber exposure and worry.

Today is a very special day as we introduce the world to our new brand and the singular promise it makes to our customers: Your Exposure Ends Here.

Meg O'Leary

Meg O'Leary

Meg O’Leary has more than two decades of marketing and communications experience. She has built powerhouse brands for some of the most respected companies in cybersecurity. Meg’s expertise spans product marketing, messaging and positioning, data-driven demand generation and go-to-market strategies. Most recently, she served as chief marketing officer at Cybereason, where she helped to position the company as an endpoint security leader. Prior to joining Cybereason, she was chief marketing officer at Capsule8, a pioneer in cloud workload protection, which was acquired by Sophos. Outside of her CMO tenures, Meg co-founded InkHouse Marketing+Media, a bi-coastal public relations agency (now part of Berlin-Rosen), where she spearheaded hundreds of company and product launches, initial public offerings (IPOs), and exits. Meg also held senior-level marketing positions at Charles River Ventures, where she consulted to the firm’s portfolio companies on go-to-marketing strategies; Novera Software (now IBM), where she was vice president of marketing; and RSA Security, where she held various marketing and product management roles.

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