Retail Data Security: DSPM is Fundamental to Retail Success

Retail Data Security: DSPM is Fundamental to Retail Success
2024-8-13 19:58:10 Author: www.forcepoint.com(查看原文) 阅读量:5 收藏

Securing customer data is critical for retailers. Data breaches undermine customer trust, often inflicting long-term damage to a retailer’s brand reputation.

In the past several years, numerous high-profile data breaches have occurred, with one incident resulting in the loss of over 40 million customer credit and debit card numbers. Another breach compromised payment card information for more than 56 million customers. These significant data losses affect retailers’ operations and inflict long-term damage on their brand reputation.

Forcepoint DSPM Brochure

DSPM (Data Security Posture Management) offers a comprehensive approach to securing your information from unauthorized access, disclosure, alteration or data destruction.

For retailers, creating a secure shopping environment is fundamental to their business success. To protect customer data, comply with privacy regulations and safeguard their brand image, retailers must adopt robust data security measures and cutting-edge technologies.

Forcepoint has long been a leader in the field of data security. Earlier this year, we introduced a Data Security Posture Management (DSPM) solution. Forcepoint DSPM provides retailers with proactive tools to secure sensitive information effectively by equipping them with critical capabilities to protect against data breaches—ensuring regulatory compliance and reinforcing customer trust in the process.

Understanding DSPM in Retail

Data Security Posture Management (DSPM) is a solution designed to protect data within an organization. It involves rapidly discovering, classifying, and identifying risky data across both on-premises and cloud environments. For retailers, DSPM can provide an important capability in their goal to protect data due to the frequent handling of sensitive data types such as payment information (PCI) and personal details (PII). With cyber threats becoming increasingly sophisticated, DSPM provides a proactive approach to mitigating risks and ensuring data protection.

Benefits of DSPM for Retailers

Enhanced Threat Detection: Forcepoint DSPM utilizes the best of GenAI and predictive AI through our AI Mesh technology. With it, Forcepoint DSPM is able to discover, classify and analyze data, identifying data vulnerabilities before they're exploited. This proactive detection minimizes the risk of breaches.
Regulatory Compliance: Compliance with data protection regulations like GDPR, CCPA, and PCI-DSS is mandatory for retailers. Forcepoint DSPM ensures highly accurate data classification based on a specific retailer’s business, helping them to adhere to these standards and avoid hefty legal penalties.
Improved Data Visibility: Understanding where data resides, how it's used, and who has access to it is crucial. Forcepoint DSPM provides comprehensive visibility, enabling retailers to manage data effectively and identify potential security gaps.
Risk Mitigation: By monitoring your data security posture, Forcepoint DSPM helps detect data access misconfigurations and vulnerabilities, reducing the risk of breaches and unauthorized access.
Efficient Incident Response: As data risk incidents are uncovered, Forcepoint DSPM offers detailed insights into vulnerabilities and potential threats, allowing for effective response and mitigation. This reduces the potential of data breaches, protecting brand reputation.
Customer Trust: Today's customers value their privacy. By ensuring the protection of sensitive information, Forcepoint DSPM can help retailers maintain and build trust to foster long-term customer loyalty.

Implementing Forcepoint DSPM in Retail

Implementing DSPM in a retail environment requires a strategic approach. Forcepoint can help your organization:

Conduct a Data Audit: Auditing all data sources is the first step to clearly identify the sensitive information you need to protect. This includes identifying on premises data sources and the ones scattered across cloud locations.
Discover, Classify and Prioritize Data: Use Forcepoint DSPM to discover over 1 million files per hour, then accurately classify data based on sensitivity levels. Prioritize protection for high-risk data, such as payment information and personal details.
Ensure Compliance: Review compliance of your data with relevant regulations and update policies. Forcepoint DSPM can uncover compliance risk within data, making adherence simpler.
Incorporate Data Security Across the Business: Easily assign business stakeholders within the organization to different types of data. As data incidents are discovered, line of business representatives from marketing, finance, legal and more can be notified and be part of effective remediation.
Collaborate with Experts: Work with Forcepoint to discuss your specific data that you are needing to protect. Forcepoint can work with your team to address both common as well as unique risk of data issues and tailor the AI Mesh to your business.

Looking Ahead

Retailers that adopt Forcepoint DSPM not only enhance their security posture but also position themselves as trustworthy stewards of customer data. DSPM is more than a tool—it’s the foundation of a data security strategy for retailers aiming to thrive in today's digital-first environment.

By protecting sensitive data and ensuring regulatory compliance, DSPM empowers retailers to focus on what they do best—providing exceptional customer experiences. Ready to fortify your retail business with Forcepoint DSPM? Speak with an expert who can help simplify you organization’s security to empower you to succeed. Together, we'll pave the way for a secure and prosperous future.

Kevin Oliveira

Kevin serves as Senior Product Marketing Manager for Forcepoint’s Data Security products and solutions. He has over 20 years experience helping enterprises with their data and security initiatives with leadership positions at Dell EMC and IBM.