Clean Data: The Foundation for Success

Fraudulent clicks on your ads are like static on a TV—sometimes you can see what’s going on in spite of it, and other times the picture is completely distorted. And if you can’t see how your ad campaign is really doing, you won’t be able to make informed decisions on where to spend your budget next. Is your ad spend being seen by real humans? How do you know?

Enter Ad Protect, DataDome’s newest solution that focuses specifically on ad fraud and click fraud. Ad Protect filters out fraudulent clicks from your data, providing a clear picture of genuine customer interactions. And using this newfound clarity, you can make decisions based on the true campaign data.

With Ad Protect, dirty, messy data goes in—and clean, actionable data comes out.

Deeper Insights with Accuracy

Accurate campaign data provides deep insight into the behavior of potential customers, allowing marketers to:

• Truly understand their target audience.
• Analyze the demographics and interests of genuine leads.
• Identify patterns and trends in customer behavior.

When you truly understand the types of people clicking on your ads, you gain a better awareness of campaign effectiveness across different populations. Your data needs to be clean and accurate to gain the insights needed to:

• Identify which channels and ad formats resonate with your audience.
• Track conversions and optimize campaigns for maximum ROI.

Smart Optimization: Maximizing Your Budget

In business, every penny matters. Funding phantom clicks that never turn into profit is a surefire way to run through your budget with nothing to show for the investment. Ad Protect detects malicious bots (and their fake clicks) with unparalleled accuracy using multiple layers of machine learning at the edge. With these key insights, you can allocate your ad budget towards real customer acquisition, eliminating wasted spend on fraudulent clicks and investing in channels and strategies that generate genuine leads.

And for ongoing campaigns, clean data empowers you to make informed adjustments as you go. When you know who’s actually clicking, you can refine targeting to reach the right audience, and optimize ad copy and creatives for better engagement.

Conclusion: A Glimpse into the Future

Clean data leads to well-made decisions for your marketing campaigns, ensuring you can create ads that resonate with your target audience, and optimize your campaign ROI. When you remove the static layer of click fraud from your data, you can strategize using the true analytics.

Learn more about how Ad Protect can stop ad fraud to help your business thrive, and start protecting your campaigns today.