Customer trust is critical to long-term business success. But it is dramatically undermined when organizations fail to protect their personally identifiable information (PII). One study claims that two-thirds (66%) of US consumers would not trust a previously breached company with their data. And three-quarters (75%) say they’re ready to cut ties with a brand in the aftermath of a cybersecurity incident.

*** This is a Security Bloggers Network syndicated blog from comforte Blog authored by Thomas Stoesser. Read the original post at: https://insights.comforte.com/hackers-want-your-customers-data-its-time-to-hit-back