Facebook has admitted that it scrapes the public photos, posts and other data from the accounts of Australian adult users to train its AI models. Unlike citizens of the European Union (EU), Australians are not offered an opt-out option to refuse consent.

At an inquiry as to whether the social media giant was hoovering up the data of all Australians in order to build its generative artificial intelligence tools, senator Tony Sheldon asked whether Meta (Facebook’s owner) had used Australian posts from as far back as 2007 to feed its AI products.

At first Meta’s global privacy director Melinda Claybaugh denied this but senator David Shoebridge challenged her claim.

“The truth of the matter is that unless you have consciously set those posts to private since 2007, Meta has just decided that you will scrape all of the photos and all of the texts from every public post on Instagram or Facebook since 2007, unless there was a conscious decision to set them on private. That’s the reality, isn’t it?”

Claybaugh said yes, but she added that accounts of people under 18 were not scraped. However, when Senator Sheldon asked Claybaugh whether public photos of his children on his own account would be scraped, Claybaugh acknowledged they would.

When asked whether the company scraped data from previous years of users who were now adults, but were under 18 when they created their accounts, the question remained unanswered.

It is not new that Meta uses public Facebook and Instagram posts to train its AI, and Meta is not the only social media platform that does this. European privacy watchdogs accused X of unlawfully using personal data of 60 million+ users to train its AI Grok as well.

In June, the EU’s Data Protection Commission (DPC) reached an agreement with Meta to pause its plans to train its large language model using public content shared by adults on Facebook and Instagram across the EU. This decision followed intensive engagement between the DPC and Meta.

Australia recently revealed plans to set a minimum age limit for children to use social media, citing concerns around mental and physical health.

Prime Minister Anthony Albanese said his government would run an age verification trial before introducing age minimum laws for social media this year. The Prime Minister didn’t specify an age but said it would likely be between 14 and 16.

The reasoning behind the age limit had nothing to do with data scraping. He stated:

“I want to see kids off their devices and onto the footy fields and the swimming pools and the tennis courts. … We want them to have real experiences with real people because we know that social media is causing social harm.”

But nevertheless, the scraping could be a factor when the final decision about the age limit comes around.

What to do

Wherever you are in the world, we encourage you to think carefully about sharing photos of your kids online. Of course it’s lovely to post their photos for your friends and family to see, but once something is posted online you lose control about where that image is, and who has access to it.

If you really do want to share photos, lock your profile down as much as possible and keep your photos away from just anyone.

If you’re an adult and worried about image scraping, check the terms and conditions for accounts and see if you can opt-out. If there’s no option, carefully consider whether you want to post to that service at all.

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