Posthog is an open-source product analytics platform that offers flexibility and control. You can deploy it on your own infrastructure or use the cloud-based option. This gives you the freedom to customize and extend the platform to meet your specific needs.
I’ve been using Posthog for a while now, and it’s quickly become my go-to tool for understanding my users and making data-driven decisions. As an open-source platform, it gives me the flexibility to customize it to fit my exact needs. Although, I’ve been using their cloud offering with generous free-tier which was my go-to Product Operating System for projects.
One of the things I appreciate most about Posthog is its auto-capture feature. It’s like having a tiny detective following my users around, recording their every click and interaction. This has saved me countless hours of manually setting up tracking events. It also has pretty good customizations on what gets auto captured what not:
posthog.init('phc_.........................', {
api_host: '<https://us.i.posthog.com>',
autocapture: {
dom_event_allowlist: ['click'],
url_allowlist: ['posthog.com./docs/.*'],
url_ignorelist: ['posthog.com./docs/.*/secret-section/.*'],
element_allowlist: ['button'],
css_selector_allowlist: ['[ph-autocapture]'],
element_attribute_ignorelist:['data-attr-pii="email"'],
},
})
Beyond the basics, Posthog has a ton of cool features that make it a powerhouse. Here are a few of my favorites:
Posthog also has powerful features for A/B testing and feature flags. This allows me to experiment with different designs and features without affecting all of my users. It’s a great way to gather data and make informed decisions about my product’s direction.
One of my favorite things about Posthog is its surveys feature. I can create custom surveys and target specific segments of my user base to get direct feedback on my product. It’s a great way to understand my users’ needs and pain points.
In short, Posthog has helped me level up my product analytics game. It’s easy to use, powerful, and customizable. If you’re looking for a tool to help you understand your users and make data-driven decisions, I highly recommend giving it a try.
Their documentation is also one of the best developer documentation I’ve experienced with.
Check it out: https://posthog.com/