Apple is renowned for its unique design and approach to technology. Whether it is the Macintosh or the iPhone, every detail has value and significance in the technological aspect.

On June 10th, 2024, at WWDC (Worldwide Developers Conference), Apple officially announced its entry into the AI competition, scheduled for September. Following this announcement, people are looking to Apple with hopes of something as revolutionary as the Macintosh or iPod.

The tech giant named their AI ‘Apple Intelligence’ and promised a better user experience with an AI that understands the commands better and interacts with users more naturally.

About Delay and Development of Apple Intelligence

According to recent reports, Apple may miss the anticipated timeline for AI enhancements. The Apple Intelligence rollout may take until October, which will miss the initial launch of iOS18 and iPad18.

When Apple Intelligence was announced in June at WWDC, it was anticipated that these enhancements would be released with the launch of the new iOS. However, recent development reports have shown that Apple will miss the bar.

Meanwhile, Apple has made Apple Intelligence available for public testing but is now only available in developer beta. However, it won't be fully available until later this fall for a select group of iPhones, iPads, and Macs with the required chipsets; even then, it will only be available as a beta feature that users can choose to use.

The new anticipation of AI enhancements is around October, with the first update of iOS 18, which will be iOS 18.1. Developers and other industry experts have assumed this is due to the delay in Apple Intelligence.

What Enhancements were there in the Apple AI Update?

The AI enhancements in Apple products were about improving the user experience rather than creating something new out of AI. Even the announced AI enhancements only enhanced the efficiency of earlier features.

For instance, let’s follow up on the Apple AI technology enhancements that were announced during WWDC:

A Better ‘Siri’

The AI integration into the operating system will help Siri answer questions with stumbled words. Siri will even answer questions regarding troubleshooting Apple products.

Intelligent Writing Tools

Tools integrated with AI will help users write text in a better format and with more meaningful sentences. They will even suggest better phrases and correct grammar to improve the sentence.

AI-Generated Summaries

Automatic AI-generated summaries of emails, texts, blogs, and articles that would save time for users. Also, any considerable amount of text on a website will be summarized to make the information more precise.

OpenAI’s GPT Integration

The biggest news of all the AI enhancements is the integration of OpenAI’s GPT with Apple’s iOS. Siri and other voice-operated features will be integrated with the generative pre-trained transformers.

Who has Access to Apple Intelligence?

The world awaits Apple’s fall event, where the company is expected to showcase the new iPhone and Apple Intelligence. Meanwhile, Apple Intelligence is currently a beta within a beta: it's part of the developer beta of iOS 18.1, iPadOS 18.1, and MacOS Sequoia 15.1, while the public beta available on iPhones, Macs, and iPads right now is still based on iOS 18.0, iPadOS 18.0, and MacOS Sequoia 15.0.

During the WWDC, one of the major announcements was about the early release of the beta versions of iOS 18 for the reviews and other features. This beta version is only available for developers to test the features and submit their reviews.

In very simple terms, Apple Intelligence is available only to developers until the fall event, and after that, it will be available to the whole world. Tech enthusiasts consider it to be beta testing of Apple Intelligence.

Apple’s legacy is about providing a best-in-class user experience. Developer reviews and feedback will be necessary to improve user AI enhancements. According to the review, the required actions will be taken.

GPT Powered Version of ‘Siri’

Apple is optimizing “Siri” by integrating AI. In simple terms, they are integrating AI into their chatbot, where you can consider ‘Siri’ as an iOS chatbot now integrated with OpenAI’s GPT.

In very simple terms, to integrate your app with Siri and Apple Intelligence, you need to provide AppIntent, AppEntity, and AppEnum implementations that work well with Apple Intelligence's pre-trained models.

After reviewing Apple’s official documentation, integrating Siri and Apple Intelligence may seem like a complex task. However, any third-party AI chatbot can be integrated with iOS apps using various chatbot libraries and tools.

Reason for the Delay

While much speculation exists about the delay, the company does not provide a specific reason. However, many reports suggest that the delay is caused by the European Union’s law regarding data privacy and protection.

Also, some reports suggest that Apple is working on the bugs and minor flaws that came with the AI enhancements. Many assumptions about the launch delay are made, but the company has no concrete statement.

Impact of the Delay Among Competitors

Apple's AI announcement sparked a race among competitors to build AI features with better user experiences. From Samsung to Nothing, everyone is working to make better AI integrations.

While AI enhancements are also booming economically, investors and tech giants are spending huge sums on AI to create a better user experience and make features more convenient.

It is also opening a new gate of AI features for smartphones and laptops. At the same time, Apple’s competitors are trying to improve their encircling features, where someone has to draw a circle to find out more about something.

‘Nothing’ is tilted towards using AI integration to make the phone more minimalistic yet convenient. Every tech company is running for the title of best AI enhancement features. This is making the market size much better in terms of economics and technology.

Conclusion

• On June 10th, 2024, At WWDC (WorldWide Developers Conference), Apple officially announced its entry into the AI competition in September.
• The tech giant has named their AI ‘Apple Intelligence’ and promised a better user experience.
• Apple may have missed the anticipated timeline for AI enhancements.
• The new anticipation of AI enhancements is around October, with the first update of iOS 18, which will be iOS18.1.
• Many reports suggest that the delay is caused by the European Union’s laws regarding data privacy and protection.
• Apple's AI announcement could signal the start of a competition race to build AI features that deliver better user experiences.