As the festive season approaches, holiday shoppers whose budgets have been stretched to their limits could begin looking around for more affordable alternatives in an attempt to fulfill their holiday wishlist. While there are plenty of more affordable budget-friendly options, one name is standing out in the crowd.

After years of explosive growth, Temu has become a go-to place for shoppers looking for the best possible deals on high-tech gadgets, toys, clothing, homeware, and plenty more.

However, amidst the questionably low prices and an endless array of products to choose from, customers are beginning to raise concerns about Temu’s credibility, with many previous customers complaining about unfulfilled orders, poor product quality, and seemingly non-existent customer service.

Temu has become a double-edged sword for many customers looking to cut down on their holiday spending. The online marketplace offers incredible deals and promotions, however, many customers are noticing red flags, with some concerns regarding digital privacy, leaving many shoppers to wonder whether it’s still safe to shop on Temu ahead of the festive season.

What Is Temu?

Many avid online shoppers may have already come across Temu in the past, as the company has pushed some fairly aggressive marketing campaigns in recent years following its launch in the United States about two years ago.

Despite the countless internet sleuths claiming that Temu is a fake website, the reality of this couldn’t be farther from the truth. Temu is a very real, and very active online marketplace, which is a subsidiary of the Chinese-based commerce group, PDD Holdings, otherwise known as Pinduoduo Inc.

Launched in September 2022 by PDD Holdings, Temu has very quickly become a go-to destination for affordable online shopping. Similar to Amazon, Temu offers an endless selection of products and has partnered with hundreds of brands to help bolster their online inventory lists.

Following lofty marketing campaigns, and spending millions of dollars on advertising during the 2022 Super Bowl Championship, Temu has seen surging popularity among millions of consumers, with the e-commerce platform seeing a record-setting 60 million downloads in July 2024 globally, making it more popular than the Amazon marketplace app.

The wide selection of cheap deals has helped Temu win over a large portion of the market, especially during a period when the majority of consumers were having to cope with rising prices on the back of decades-high inflation.

Temu’s strategic business model allows them to partner directly with manufacturers and warehouses in China while selling directly to customers. By cutting out the middlemen across the supply chain, Temu can sell products at steep discounts, and still offer customers free or partially free shipping, depending on their order or location.

Is It Safe To Buy From Temu?

Many shoppers may be wondering whether it’s safe to shop on Temu, and while there are plenty of people who have ordered and purchased products from their website, the answer is not necessarily a straightforward one.

Before you begin browsing, here are a few things that you should know about shopping in Temu:

Not BBB Accredited

One of the most important things to take into consideration is that Temu is not accredited by the Better Business Bureau (BBB). According to the Better Business Bureau, the online marketplace is currently registered in Massachusetts as a Foreign Corporation through Delaware, although there are several discrepancies for the company not fulfilling the accreditation requirements.

For one, the BBB has received thousands of customer complaints during the last several years, which can affect a company’s accreditation. In addition, the BBB does outline that transparent business practices and the number of years a business has been in operation are taken into account when scoring any new business.

BBB accreditation helps businesses establish credibility and reliability with customers and state or federal regulators. Not having this status doesn't mean that a company should be barred from operating, instead, consumers are advised to practice increased caution when engaging with non-accredited enterprises.

Data Privacy Issues

Temu, and more importantly its subsidiary, PDD Holdings have been at the center of multiple allegations that both companies have direct links to the Chinese government, including the Chinese Communist Party (CCP).

The platform’s involvement in data collection has been linked to People’s Data, an intelligence agency working with the CCP and Chinese authorities. There have been reports that People’s Data helps to manipulate state-run media and data, which harvests data from online sources.

Although it’s unclear whether Temu and PDD Holdings are directly involved in the efforts of People’s Data, there are many that have raised concerns about the connections these companies have with Chinese authorities, including the CCP’s propaganda efforts.

Exploitation Of Trade Loopholes

Legislators have had difficulty closing the current loopholes that exist with U.S. customs regulations, which allow for the import of goods valued below $800 to enter the United States without having to pay customs duty fees or endure multiple rounds of inspections.

Temu has managed to use this loophole as a way to sidestep regulatory compliance, which allows them to import countless goods into the country, avoiding any customs duties and minimal scrutiny.

According to the Center For Strategic And International Studies (CSIC), Temu has used this loophole in the system to avoid paying import duties, but more than this, created a highly competitive ecosystem that makes it possible for other enterprises to compete at the same level.

There are also concerns regarding the importation of counterfeit or illicit goods entering the U.S. market, and the lack of scrutiny that Temu has enjoyed over the last several years.

Lack of Transparency

Temu, along with fast-fashion retailer, Shein has provided limited transparency regarding their compliance with the Uyghur Forced Labor Prevention Act (UFLPA), which requires the U.S. Department of Homeland Security (DHA) to investigate and minimize the entry of goods that have been manufactured using Uyghur slave labor.

Both the UFLPA and DHA help provide more transparency for consumers and in turn bars any manufacturers, exporters, and organizations that are not compliant to conduct business on the U.S. market.

However, in more recent months, U.S. Senator Marco Rubio has called upon DHS Secretary Alejandro Mayorkas to take further action against Temu and Shein for their lack of transparency regarding compliance with UFLPA requirements, and the high probability of these companies exploiting loopholes to facilitate the importation of products that have been manufactured with Uyghur forced labor.

Inconsistent Product Quality

Something that has been a recurring issue with many Temu customers is the inconsistent quality of some of their products. As with any major online marketplace, Temu relies on third-party suppliers and allows various vendors to sell through their platform.

However, in the past, customers have complained about the quality of their orders, which often leaves a lot of speculation around Temu’s business model and practices. Additionally, there are countless incidents of customers receiving an order that’s nothing like what was advertised, or having received goods that are in a bad condition.

It’s worth mentioning that Temu offers a generous 90-day return policy, which is nearly double that of Amazon’s 30-day return policy.

However, this safety net does not make up for the gamble that many customers often take when ordering from Temu. Product quality can be inconsistent, and although shoppers might stumble across an incredible deal, having to log a return with Temu customer services can sometimes outweigh the cheaper price customers have to pay for items that can be purchased from local sellers.

Marketplace Monopoly

Temu’s ability to partner directly with Chinese manufacturers and ship from local warehouses allows them to undercut prices, and provide customers with more favorable options to choose from. Not only this, but the platform offers free standard shipping, which varies depending on the order, and free express shipping for orders over $129.

These factors have made Temu widely popular among countless consumers looking for a more affordable alternative to local options. This, however, has raised some concerns among business owners, with some claiming that Temu’s dominance could directly threaten and outprice small American businesses.

A report has found that Temu now dominates nearly 17% of the U.S. market share, and has gone on to challenge even the biggest low-income retailers such as Dollar Tree and Dollar General, both of which operate 28% and 43% of the market share, respectively. Temu’s ability to directly undercut American retailers has already seen some announcing layoffs or store closures to deal with the shifting consumer landscape.

Perhaps it’s our shared consumer experience to look for flaws in a business model that’s not quite what we are used to. This is perhaps even more important in an increasingly polarized political environment where foreign policy between the U.S. and China has undergone tremendous scrutiny.

Product Quality

To put things bluntly, the catch with Temu is that you get what you pay for. Paying a highly discounted price for clothes, toys or houseware does come with the uncertainty of whether a product will live up to your expectations and survive years of use.

However, it’s not fair to shear all the sheep with the same comb, and some products on Temu are genuinely good quality. In fact, the platform indicates when an item is genuine and helps to provide some transparency to customers regarding the quality of each product sold on the website.

Deliveries

Delivery periods may also vary depending on the order and the location you are shipping to. On average, standard shipping can take anywhere from 6 to 20 days, while express shipping can take between 4 and 9 days.

However, some customers have reported not receiving their orders within the provided shipping time. Others have shared of never receiving their package, although this could also be due to external factors such as weather conditions, product availability, shipping carriers, shipping method, and order processing time.

Product Authenticity

Something else to think about is that some of Temu’s products are often replicas of existing items. For instance, a pair of sunglasses or slides might be selling for a lot cheaper on Temu compared to Amazon, however, these may be replicas of an original product that’s offered elsewhere.

Temu has also been accused of selling counterfeit products, including items that are near-exact replicas of products designed and sold by other vendors. In a Times Magazine article, stories of entrepreneurs having to find out their hand-made designs are being copied and sold on Temu, at a much cheaper price have further raised concerns about the level of product authenticity.

Following safety protocols while shopping online is an important practice that every person should apply when browsing through a digital marketplace. Regardless of what your opinion of Temu is, taking steps to protect yourself will limit your information from ending up in the wrong hands.

Secure Your Browser

As with any other type of online activity, ensure that your browser is secured. The best way to secure your browsing experience is to adjust your device browser settings such as blocking pop-ups or removing any saved passwords from your browser. Depending on which device you are shopping from, try and use “Incognito Mode” to prevent websites from tracking your activity.

Install Antivirus Protection

Part of keeping your browser secure is to install antivirus software which helps minimize the threat of potential malware attacks. Antivirus software helps to keep devices safe by authenticating websites and links. Additionally, this software can help prevent possible threats or any type of malicious activity that may be taking place without you noticing.

Avoid The App

As a precaution, shop using your browser instead of an app. While using an app may be more convenient, you can limit the amount of personal information that you need to provide. Not only this, but apps save personal information, and until a few years ago, device makers were able to track your activity while using specific mobile applications. Try and opt out of in-app tracking wherever possible, and keep any information that you need to provide to a minimum.

Use a VPN

A VPN or Virtual Private Network helps to secure your connections by using network encryptions, instead of ordinary public domains. VPNs work similarly to other software protection security software and can be purchased online and automatically installed on your device. For added security and anonymity, try and use a VPN as much as possible, especially when shopping around websites where you need to provide plenty of personal information to complete transactions.

Make Use of Secure Payments

You should always check with the platform through which you are shopping that they provide secure payment options. Most e-commerce sites will offer a variety of payment options, however, the best option is to limit any direct exposure to your personal banking details. In this case, try to make use of a gift card or digital wallet such as PayPal, Venmo, or Apple Pay. Do not provide account or card details on websites where there are limited security verifications for transactions, and try and seek alternative payment methods as much as possible.

Manage Account Subscriptions

Many of us may have subscription accounts for online services. While this may make the shopping experience more convenient, there are certain drawbacks to keeping around subscriptions that are not being fully utilized. Aside from having to pay for these subscriptions, you are leaving a lot of personal information available on the table, allowing anyone to access your account at any time. Around 2 out of 5 users experience subscription fatigue, with 37 percent saying they’re struggling to manage all their subscription accounts.

Improve Password Safety

Having the same or similar password for various accounts is a recipe for disaster. Not only this but not regularly updating your passwords can create even more dangers for individuals who do not practice online safety. Research suggests that at least 3 in 4 people are facing the risk of being hacked due to poor password management. Update your passwords regularly, avoid using easy-to-guess passwords, and don’t make your password the same across multiple accounts.

Read Customer Reviews

The best way to uncover whether a product on Temu is worth the price and waiting time is to read through customer reviews. When reading the reviews, make sure that you discern from comments that may have been published by fake accounts to help boost product popularity.

There are plenty of businesses out there that will use fake reviews to help improve their product authority. Be sure that what you’re reading is the truth and has been published by human customers.

Read Seller Reviews

Aside from checking customer reviews, you can read more about the seller as well. This will help give you a better idea of what the seller is like, the type of products and services they provide, and whether they have a trusted relationship with their customers. Again, there are plenty of sellers who may be using fake accounts to help boost their reputation, and it’s advised to do your research to help establish their credibility.

Know What You’re Getting Into

While shopping online during the holiday season, familiarize yourself with the various shipping and return policies of platforms. In the case of Temu, customers will have 90 days to return items should a product not have lived up to their satisfaction. Shipping is also something to keep in mind, seeing as Temu ships from Chinese-based warehouses. Various factors can influence when an order arrives and the condition in which it arrives at your door.

The Verdict: Is Temu Legit?

Yes, Temu is a legit online marketplace that sells affordable products, shipped from Chinese manufacturers and warehouses. As with any international business operating in the United States, there are plenty of challenges the company is currently facing, and shoppers are advised to use Temu at their own discretion.

Regardless of your opinion, Temu is providing a service that many American shoppers find incredibly valuable, especially during a period where many consumers have been struggling to keep up with the rising cost of living.

You get what you pay for when shopping on Temu, and depending on what you are looking to buy from the platform, you should always do your homework before the time to ensure that you get the best value for your money, but also to ensure that your personal information remains safe and is not used in a malicious way.